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OUT OF THE BOX 05
Glasser and Laser Etching
Harvard Art Museum
The Harvard Art Museum's main objectives are to raise brand awareness and promote the night event they hold on the last Thursday of every month.
Over the course of the project, my teammates and I came up with many solutions and I primarily focused on glass etching.
Objective
Entice young adults 21-30 to go on dates at the Harvard Art Museum.
Other text options where, "Help clear the fog on a first date with a trip to the Harvard Art Museum".
The Process
My Gurrellia Advertising group and I were tasked with finding a cost-effective way to promote the museum's night events. That would catch the attention of the public and garner interest and support for the young urban professionals of Boston and Cambridge. The museum mainly wants to focus on young adults who did not attend the University.
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